Beijing Olympics
Branding an entire city
The Chinese are great at ad campaigns. There is a catchy ditty playing everywhere that says, "Beijing Welcomes You" in Chinese. There are banners along miles and miles of streetlights along the roads to the airport and along major arteries with the Olympic logo and Beijing 2008. There are stickers for kids to wear on their shirts. There are window clings on the trains.
read more »- BeijingBunch's blog
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So many volunteers
There are volunteers on every corner. All speak one sentance really well, "Enjoy the Games!" They say it perfectly, with great inflection and little accent. Some people can only say that and answer it for every question. Others speak English quite well. The volunteers seem to outnumber the international visitors in most neighborhoods.
read more »- BeijingBunch's blog
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